LEDE: What looks like a social weekend at the Shore often doubles as early-stage market momentum.
NUTGRAF: Events like Girls Weekend in Ocean City and Sea Isle City are activating a key driver: women with growing influence over household spending — and real estate decisions.
KICKER: Women are expected to hold final say over 75% of discretionary spending by 2028, according to Nielsen.
The organizers of last month’s Girls Weekend in Ocean City and Sea Isle City understand something fundamental, whether explicitly or not:
Women often serve as the emotional catalyst in household decision-making. And a recent study by Nielsen found women’s clout in a relationship may actually be growing.
Nielsen predicted, 75% of women will hold final say over a couple’s discretionary spending by 2028.
Across industries, research consistently shows women influence a substantial majority of consumer purchases within a household.
Research from the CFP Board shows nearly 70% of women now identify as primary investment decision-makers in their households, with 60% of married women saying they take the lead role outright.
And the consulting titan, McKinsey & Company, predicts women will control 45 percent of financial wealth, due to a mix of professional advancement and the ongoing transfer of generational wealth.
Girls Weekend is not just a social event. For the Jersey Shore real estate market, it’s a trigger.
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